Discovery

Shmukler Design Joins the Blogosphere

By: Shmukler Design

With this first post, we here at Shmukler Design welcome you to our blog — an online destination which we expect will evolve into a valuable source for information about custom jewelry for a nationwide audience. If you’re already familiar with Shmukler, we think you’ll appreciate the fact that we now have a blog of our own… a place where we can demonstrate our commitment to educate consumers and others pursuing answers and solutions to the often-confusing and misinformed marketplace for truly authentic and handcrafted custom jewelry.

 

And by educate, we mean this: There is so much confusion and conflicting information out there about the time, cost, and manner associated with hiring a custom jeweler that people are understandably shy and misinformed about the process. If you’re anything like the customers who first arrive at our office by way of a traditional chain or big box jewelry store, you don’t know what to believe or who to turn to with your questions and concerns.

At Shmukler, we help you understand and resolve your concerns about working with a custom jeweler, because as we’re fond of saying, assistance above sales in more than just a tag line. We work to help you take control of your project and not just rely on us to tell you how your custom jewelry project is going to be.

The World Needs More Custom Jewelers

Many of our customers say they are actively seeking an alternative to the traditional mall, chain, and small-town jewelry store experience. Why is that? Because they have tried conventional jewelers and have found them lacking. From selection and styles to pressure-packed sales associates and little to no ability to customize their purchase, consumers feel trapped.

This disillusionment provides us with the opportunity to demonstrate how customer-centered custom jewelers like Shmukler are different from traditional jewelers — and by “different” we mean better and, in some cases, we mean a LOT better!

Read our Blog

Over the weeks and months to come, we plan to publish blog posts of an educational and inspirational nature on a variety of custom jewelry-related topics, including:

    • The History of Jewelry
    • Understanding Birthstones
    • How to Approach Creating a Custom Engagement Ring
    • What You Can Do with the Jewelry you’re Losing Interest in
    • Information on new services we’ll be offering
    • Profiles of our Team Members and Trusted Partners
    • Jewelry industry news affecting the Custom Jewelry Consumer

We’ll be publishing posts once or twice a week, and we welcome comments, questions, and personal experiences shared through each post’s Commenting feature. In addition, we want to hear from you about what you’d like to see on our blog.

We believe our posts will spark your interest and make you want to make us a regular read when it comes to handcrafted design, which is why we’re using Feedburner from Google to deliver post summaries right to your email Inbox. To subscribe, enter your email address in the secure box at the top of the right-hand column you see on this page.

Again, thanks for stopping by. If you’d like to recommend a topic or two for us to blog about, please click on the “Comments” link below.

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